It’s not the ever-lengthening hair styles, nor the Blair Witch style setting which makes this video so unsettling. It’s watching new bass player John Giblin rightfully earn his stripes as ‘hardest man in the video’ by standing on the edge of a cliff. And this was in the days before affordable special effects, and CGI wizardry, so John’s really standing on the edge of that cliff.

The band signed up for a two video shoot with director Zbigniew Rybczynski. The brief was simple: the first would be a "band playing the song" type affair whilst the other would indulge Zbigniew and his love of special effect wizardry. With the band winding up the recording of Once Upon A Time in New York, and Anton Corbijn photographing the band in the woods further up the road, it seemed sensible to continue the theme by shooting Alive And Kicking in upstate New York.

(Although all the fans thought it was Scotland).

So the band played in a field, on the edge of the cliff and on an island (I hope I’ve not given the game away there, but I assume you’ve all seen the video). It also introduces new player John Giblin who really got too close to the cliff edge for comfort and Robin Clark who had fond memories of sinking in the mud whilst trying to get from the makeup trailer to the shoot.

Everyone got their close-up, everyone got their long shot, and the whole shoot looks like it took a day (as Mick’s piano solo was framed against the setting sun). It was a simple, good natured, fresh aired, basic pop video. And with the Evil Dead shot in the can (the one running backwards through the woods with band members popping up all over the place), the video was finished.

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